• Not Just A Label pop-up boutique

    Written by Dana Karlson
    21.10.2009

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    It’s official, friends: Not Just A Label, the international aggregate of bright young designers, is holding it’s first ever pop-up shop this Friday and Saturday. If  you weren’t already rearranging your schedule, Lara Stone’s personally selected collection will be available alongside the works of other  innovative designers.  Stone’s collection sold out (who didn’t see that coming?), but you can shop these looks and more this weekend at Beach Blanket Babylon (we’ll get to that later).  Of course, the best part of all of this is that the Not Just A Label pop-up boutique benefits the new faces behind fashion, helping the young generation garner exposure across the world.  It’s a deed well-done by the industry for the industry.

    Each month, NJAL chooses a new celebrity curator, past personalities included Diane Pernet (of A Shaded View) and Amanda Lepore, and Stone’s recent appointment marked the continuation of my girl-crush on the Dutch model.   Apparently, Stone’s first selection for Not Just A Label’s was initially all black, so the model went back and pulled out some fiery orange to add to her range.  All of the looks are avant-garde, and amazing.  I cannot wait to shop, shop, shop.  Shopping NJAL pretty much guarantees you’re buying one-offs that look runway-ready, and now you can try the clothes on before buying (biggest gripe with online shopping).  And you can make a night of it, since the shopping event is going to be held at BBB, the little fashion gem of Notting Hill, and lasts until 11 p.m. on Friday night.  Champers in hand and some fashion? Ideal evening.   Below are some of Miss Stone’s picks:

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    SCHIPPERARQUES Puffed Sleeve Short Vest £375, fashion-forward and sophisticated for a younger crowd–a perfect style combination. SEELENKLEID Mini Dress £650, I love the pleating/dripping black goo at the neckline and the overall flowy shape of the frock. SU Nuno Felted Dress £930, this was part of the designer’s attempt to “slow down” the constant churning of fast-fashion.  The wool- chiffon dress is in inspiring and lovely.

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    AOI KOTSUHIROI 2 Hearts ring with vanadinite crystals, silk thread, and Japanese lacquer.  This is so intricate and just plain beautiful, and assures me that the Not Just A Label pop-up boutique will be packed with artfully worked fashion, down to the last accessory.

    NJAL-cuffSTUDY_NY nylon and metal zipper cuff bracelets £35.  I would add this to any outfit.  It’s right on-trend for the autumn wave of Rock Chic, but without being studded (I own way too many sharp accessories at this point).